Gucci
↳ Gucci Guilty

A three-part Gucci Guilty x i-D x Sarah Bahbah modern love collaboration centring on how real people define their own love connections - liberated from expectations of generations past. My role in this project was the developing the opening titles. I ended up using a corky and imperfect font as reference to the main subject in the videos - untraditional love that's not always perfect.