H&M Move
↳ Brand book
Type → Branding
Status → Completed
I was commissioned by Gentle Forces to contribute to the creation of the final brand book for H&M Move. My role involved crafting comprehensive guidelines, including setting rules for fonts, layouts, and logo usage. The project required a meticulous eye for detail to ensure every element aligned with the brand's vision and identity, resulting in a cohesive and dynamic resource for future campaigns.
The logo requires ample surrounding space to ensure it has room to breathe and communicate its essence effectively. This clear area allows the logo to stand on its own, drawing attention to its design and impact without unnecessary distractions.
The H&M Move logo
The font comes in two styles: regular and slanted. The slanted version is designed to emphasise movement and flow, adding a dynamic energy that reflects the brand's active and forward-thinking spirit.
